“For the most part, you’re only as good as the tools that you have available to you. I definitely took that into consideration when developing this product and fine tuning it to be applied as such.” – Bj Betts
Over the years Betts noticed that, of all the black tattoo ink products available, no one product met all the needs of a lettering artist. So he took it upon himself to develop a new and better ink.
Once he had a formula that worked and that he would put his name behind, he brought it to the Intenze owner Mario Barth, who is known for his consistency in product innovation and constant attention to detail. With Intenze behind the production, Betts knew that each bottle of Formula 23 would contain a superior product.