A superior black lettering tattoo ink from BJ Betts and Intenze. Advance your lettering skills with this special ink formula that took 23 iterations to achieve.
See Formula 23 in action with this helpful tattooing video clip featuring BJ Betts.
From hip-hop to heavy artillery, and tattoos to typography, every element of BJ Betts’ eclectic career is visible in his work. Active within the same Philly rap scene that spawned icons such as Cash Money, Jazzy Jeff, Steady B and a certain Fresh Prince, after taking on a military career that included service world-wide, BJ threw himself into illustration full-time, developing a hugely distinctive art style informed by his life experiences.
BJ Betts has been a tattoo artist for over 20 years and draws inspiration from the shapes and flourishes found in everyday life. Early in his career he realized that he was specifically drawn to the simple yet complex art form of lettering. An art form that he feels “dissipated over the years” and is just recently being resurrected.
With tattooing as his medium, his style utilizes elements from gothic imagery and Japanese folklore with an emphasis on perfecting fonts and unique lettering, even writing four guides on the subject that became instant tattoo industry standards.
This knack for creating unique body art led to his role as proprietor of his own studio- Delaware’s acclaimed Lucky Buddha. Awards and trade magazine spotlights followed, resulting in illustration work elsewhere, including involvement as one of the artists chosen for the Burton Snowboards ‘Rides Of Passion’ exhibition, and numerous skateboard exhibits.
Over the years Betts noticed that, of all the black tattoo ink products available, no one product met all the needs of a lettering artist. So he took it upon himself to develop a new and better ink. Once he had a formula that worked and that he would put his name behind, he brought it to the Intenze owner Mario Barth, who is know for his consistency in product innovation and constant attention to detail. With Intenze behind the production, Betts knew that each bottle of Formula 23 would contain a superior product.